How are AVRs produced?
At AVR Design Solutions, our process combines precise on-site data collection with advanced visualisation techniques to create accurate and photorealistic representations of proposed developments. Here's how we do it:
1. ​Site Survey & Data Capture
We begin by visiting the site to capture key reference data using high-accuracy GPS equipment and total station surveying. This ensures all visuals are grounded in real-world spatial coordinates.
2. Photography
High-resolution photographs are taken from verified viewpoints, carefully selected to align with planning requirements or client objectives. These serve as the base for the final visual compositions.
3. 3D Modelling & CGI
Using the data collected, we build accurate 3D models of the proposed development. These are rendered using industry-leading CGI software to match lighting, perspective, and scale relative to the site.
4. Photomontage & Visual Integration
The CGI model is seamlessly integrated into the site photography to create a realistic photomontage. Each image is carefully calibrated to reflect the true visual impact of the proposal.
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5. Final Output & Review
The completed AVR or photomontage is reviewed for visual accuracy, consistency, and clarity, ready to support planning applications, impact assessments, or stakeholder presentations.
What are the Accurate Visual Representation (AVR) classifications
​​AVR Level 1: Location and Size
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AVR 1 provides a basic representation of the proposed development, showing only its location, scale, and massing. This is typically presented as a simple wireframe or outline superimposed onto a base image. It’s used for early-stage design, concept communication, or when minimal visual detail is required. No materiality, lighting, or environmental context is shown.​​
AVR Level 2: Site Context and Scale
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AVR 2 includes the correct location, scale, and orientation, with the development placed accurately in the photograph. The form of the structure is shown more clearly, often in simple shading or block model form, but without realistic textures or lighting. It offers a better sense of the development's footprint and relationship to its surroundings.​
AVR Level 3: Materiality and Lighting
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AVR 3 builds on the previous level by incorporating realistic materials, surface finishes, and lighting effects. The image includes reflections, shadows, and accurate rendering of the building’s appearance, giving a more realistic sense of how it will look in context. This level is often used for planning applications and detailed design presentations.​
AVR Level 4: Photorealistic Representation
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AVR 4 offers the highest level of visual fidelity. It includes accurate geometry, verified camera matching, material finishes, environmental lighting, and atmospheric effects to produce a fully photorealistic image. This level is ideal for public exhibitions, planning consultations, and stakeholder engagement, where realism and clarity are essential.